The proposed Directive is part of EU\u2019s efforts to amend the EU\u2019s consumer protection legislation and to ensure that the consumers contribute to the green transition. According to the European Sustainability Reporting Standards (ESRS) S4 Consumers and end-users, companies are required to report about responsible marketing practices.<\/p>\n\n\n\n
Additional information<\/p>\n\n\n\n
The proposed Directive would introduce basic requirements for substantiating and conveying voluntary environmental claims and labelling in consumer interactions. The proposed Directive is designed to complement existing EU legislation that governs environmental claims related to specific products or sectors, ensuring claims are not misleading by adhering to certain minimum criteria for substantiation. Exemptions would be introduced for microenterprises (with less than 10 employees and an annual turnover under EUR 2 million), except when these entities seek a certification for their environmental claim.<\/p>\n\n\n\n
If adopted, companies who choose to compare their products or organisation would be required to offer fair comparisons based on equivalent information and data. New public labelling schemes would only be allowed if they are established at EU level, would need to obtain pre-approval and demonstrate higher environmental ambition than current ones before their establishment.<\/p>\n\n\n<\/span>\n\n\n Stay ahead of evolving HSE requirements across 300+ jurisdictions, with daily updates curated by our in-house legal experts.<\/p>\n\n\nEHS regulatory compliance and monitoring \u2013 an expert solution to ensure your organization\u2019s compliance <\/strong><\/span><\/h4>\n\n\n\n